Target Audience

This data represents how many people and what type of people read top of the pops magazine.I got this data from a website called http://www.nrs.co.uk/.
Top of the pops :

Adults 169,000
ABC1 62,000
C2DE 107,000
15-44 139,000
45+ 30,000
Men 47,000
Women 122,000

From this data I can gather that more lower class (C2DE) people read top of the pops.The age group that was most popular was 15-44 year olds .However , I think that more younger people would read this magazine from perhaps ages 9-14 because the models used on the front cover are more popular for that age group such as Zac Efron from high school musical. More women than men read this magazine.I think this is because of the content being more appealing for girls such as information on make up and style etc.

I can use this data to create a target audience for my magazine. Therefore my audience will be for mainly girls ages 15-44 who are lower class. This gives me an idea on what type of layout this person would want . I think I will use bright / feminine colors because girls are mainly interested in the magazine . I will also use a bold font to make it appear a cheap magazine .I will also use a inspirational image for my front cover such as a pretty/ glamorous girl aged around 16-20 because this will make girls look at it and feel that if they buy the magazine , they will look the same.On the other hand , I could use a good looking male as the young males that read it will want to look/ be like him and the girls will want to know more about him because of his appealing features.

About "Smash Hits" magazine.

I found it hard to research this magazine because the magazine does not excist anymore.Therefore I typed in " Smash hits magazine " into google to see what it would come up with.I discovered that "Smash hits " still have there own website , on this there is a music section with songs that would be most suited to this audience such as " JLS " , " The Saturdays" and "Britney Spears" this gives an idea of the type of people that are most seen in this magazine.Smash Hits is described as a " pop music based magazine, aimed at children and young teenagers" .The magazine ran from 1978 to 2006 , the magazine had a fall in sales because of the more popular magazine "Top of the Pops" magazine coming on the market.The last edition was 13th February 2006 .The digital television, digital radio, and website services still continued.-I got most of the information on the Smash hits and wikipedia website.

It is important for a magazine to have a target audience because it has to advertise itself for certain people so that it is guaranteed to be brought.If a magazine does not have a target audience , no one would feel comfortable reading it because it wouldn't feel suited to them.Also,a magazine has to be very specific when creating for there target audience otherwise it will waste money on adverisement which costs the magazine alot of money,such as putting "Buy this pretty pink bag and look like Paris Hilton" in a NME magazine.A magazine needs to know its target demographic to achieve a good magazine this includes age , gender , race , ethnicity.