VIDEO ANALYSIS

Lady Gaga Paparazzi This music video is made to look like a short movie, this has been created by the "Starring Lady Gaga" at the begininng of the video.This could have been done to show that the video has a plot and narrative.The video has a story about Lady Gaga being targeted by photographers and almost being killed by her boyfriend.The video then shows her surviving and seeking revenge.The video also shows the different experiences when on the road to fame. This narrative is portrayed in many different ways for example using props such as a wheel chair and crutches to show her near death experience however she's still walking which could be a connotation to the commitment of her career and that nothing will beat her.Also the video uses very quick scene changes, this could also be a connotation of the camera taking pictures. Bad Romance - Lady Gaga The music video includes Lady Gaga inside a surreal white bathhouse. Where she gets kidnapped by a group of supermodels who then drug her: Then sell her to the Russian Mafia for sexual slavery. The music video ends with Gaga killing the man who bought her. This music video connotes the meaning through using an appropriate location to film this video.The white floors and walls creates a sense of emptyness and has a cold sense to it.The location is meant to be for women used for sexual slavery,therefore any sign of comfort and warmth had to be eliminated to connote this meaning.This music video is dominatly from a pop genre,I can tell this by the use of set/dancing/costumes and the high technology being used in the editing stage.The costumes and make up used creates a sense of madness to the video as it is certaintly not the norm particulary when Lady Gaga's eyes seem to be extremly large which relates to the story of her being forced to take drugs.Towards the end of the video before Lady Gaga kills the man that brought her to the surreal bath house she is wearing animal fur with the head dragging across the floor, this immediatly shows her in control and looking like a queen ready to torture and get revenge. JUST DANCE LADY GAGA Genre: The Genre of this music video is pop.This is shown by the clothing/the appearence of the singer/the type of music being slightly cheesy and how the music video is portrayed for example a mixture of dancing and a scenario. Representation: The representation of this music video creates the idea of young people partying/drinking alcohol/sex.Most young adults are portrayed this way through stereotypes but I feel this music video reinforces it.This representation is designed to suit the songs lyrics. "Just Dance" automatically suggests a party/night club feel. Audience-I think the audience of this music video is mainly targeted to young people.I think this because the people in the music video are young and do similar things to what young people do today for example partying/alcohol.Also,"Lady Gaga" is a inspiration to young people because of what she wears and her individuality and young people may feel comftable with themselves and may even try to look like her.Therefore I believe this music video mainly has a audience for young people aged between 15-25. I feel this music video creates the meaning of "having a fun time at a party".I think this is created first of all by having lady gaga walk up to a house,which straight away gives the impression it's a house party. I feel the music video was made to make the party look fun and exciting for example: Pouring alcohol around gives the impression of releasing themselves and having a good time. Lots of people dancing/smiling Drinking alcohol in this video portrays a impression that it's fun,for example people smiling ,dancing and looking happpy under the influence of alcohol. People messing around/having fun. Music Creating the impression that it's a really energetic/lively party by having someone especially in charge of the music.It shows that music is one of the main features of the party. Also,I noticed that the music video was very fast moving and one clip only lasted between 1-3 seconds.This made the video seem even more energetic and lively and it matched the beat of the music. Lady Gaga Poker Face The genre of this music video is pop.This is shown with features similar to "Just Dance".An example being the clothes looking different/unique and revealing normally appeal to a mass audience (Pop).It is even reinforced in this video as she is wearing glasses with the words "POP". Representation- I think the representation in this video of women is that they dominate men.For example : This scene of the song portays lady gaga as a god by her white clothes and laying down in a comftable position whilst the man is tense and looks like a slave.Prehaps this video wants to create a representation of women being in charge of men. Narrative-I the narrative of this song and video is about being previously hurt by a man and wanting to get revenge "And after he's been hocked I'l play the one that's on his heart".I think it's also about a girl thinking shes worth more than the male "I'm not lying I'm just stunnin'".

I think the music video portrays this narrative for example:

Revenge

I think the lightning in the background and Lady Gaga rising out of the pool creates a impression of a monster emerging and signifys danger is about to occur. Attracting lots of men The audience for this video is mainly for teenagers.The reasons for this are i feel teenagers would aspire to be like lady gaga in this video.I think this could be by her outrageous costumes and extreme dancing. A typical Lady Gaga pop music video will include: Plot/Story Line

Dancing + Unusual Costumes

Love/Sex